There’s never been a better time to be in the ecommerce industry. Why?
Consumers do just about everything online, including shopping. Since the onset of the pandemic in 2020, ecommerce sales have increased by $244.2 billion—and depending on when you’re reading this post, probably even more than that.
We understand designing a website is a big investment. That’s why our team of experts put together top tips you can use during a website redesign and/or maintenance to achieve high ROI.
Enhanced Product Imagery
From pixelated photos to huge image renders to even no product photos at all, these red flags will undoubtedly hurt your ecommerce website. However, no matter your current situation, we have a solution to help your product images drive ROI.
The following action items will not only enhance your product imagery, but also increase storage space within you PIM and give your customers the experience they are craving:
Compress your images. Finding a balance between size and quality will help the overall SEO of your website and give your design a clean look and feel.
Invest time in shooting good photos. Customers are much more likely to purchase a product if they can see exactly what they’re buying looks like.
Place images appropriately. Image placement is key to enhancing your ecommerce website design. You want to ensure the layout of each product page is well thought out and appealing to the eye.
At Convergence Data, our team of experts can clean up your existing product photos using our seven in-house image services, providing a more efficient experience on your internal systems, within marketing materials and on your ecommerce website. Explore our images services in more detail here.
Simplify Product Searchability
The more difficult it is for your customers to find what they need on your website, the less satisfied they will be with your brand. Think about it…
You walk into a store and are met with a confusing layout and disorganized mess of products. You know what you need, but you can’t find it anywhere. You’re likely thinking, “What have I gotten myself into?” and eventually find yourself overwhelmed and walking out.
That is exactly how potential customers feel when they encounter a website that has awful organization and poor product searchability. To keep visitors from leaving your website, consider the following design changes to your search function:
Keep it simple. The more going on, the more difficult it will be to get your customers to convert.
Implement a clear navigation menu. By naming your menu headers appropriately, your website will be much easier to navigate and customers will be able to find what they’re looking for quickly.
Include a search bar. Sometimes it’s easier for someone to just search what they are looking for instead of clicking through several pages. That said, you should include relevant filters to make the user experience seamless for them.
Integrate CTAs across the site. This will give potential customers more than one chance to convert.
Implement Consistent Branding
One of the biggest design considerations for your ecommerce website is consistent branding. From your individual social media platforms to your online store itself, using the same brand colors, visuals and messaging is non-negotiable.
In fact, research shows conversion rates are higher when customers begin a purchase on one device and complete it on another. This just goes to show the importance of ensuring your branding and user experience are consistent across all devices and channels.
The same rings true if you have a physical store—when customers visit your store in person, it should feel like your website came to life.
Promote Clear Conversion Paths
Did you know one of the best ways to promote clear conversion paths is through the design of a website? It’s true! And it can be as simple as swapping the color of a CTA button on your homepage.
Using color can help guide potential customers toward the pages that are most important to your online store. For example, if a certain CTA button is not as important as others (e.g. learn more about the company), give those buttons a more neutral color to signify this ask. If a CTA button is meant to lead to a conversion, make it a color that will stand out and draw the attention of visitors.
While it may be fun to play with bright colors on your ecommerce website, it’s likely your company has a style guide. So as you pick a color palette for your design, try out the most eye-catching colors that match your branding—this will help increase conversion rates and drive ROI.