Data Management for Marketers

Marketing Powered by High-Quality Data

Clean Data Means Better Marketing

Grow the Bottom Line With Better Product Data


Marketing teams across industries know the power of cleansed, organized, and validated product and parts data. It’s the fuel that makes your product marketing, ecommerce website development, brochures and sales collateral go. And when marketing is fueled up, sales soar.

Our Services Impact Marketing ROI

Convergence Data’s range of data management services enhance the important work of marketing teams, enabling collaboration across departments and success from top to bottom.

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Image Services

Turn to the Convergence Data experts for high-quality product and parts images for your next project. From website updates to tradeshow handouts, you’ll have pristine, professional images at the ready. Learn More >>>

CD_Who We Serve > Marketing_PDM PIM

PIM Integration

Convergence Data’s data services get unorganized, incomplete datasets ready for PIM integration, meaning your team has access to the updated, centralized product and parts information for marketing campaigns. Learn More >>>

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Ecommerce Readiness

Is your website ecommerce enabled? The future of commerce is online, and a well-optimized ecommerce website starts with cleansed, organized data. Convergence Data can help you get there. Learn More >>>


Competitive Intelligence

Uncover your key differentiator and trounce the competition with the competitive intelligence information Convergence Data can provide. It’s time to close the gap and fill a major market need with your products and services. Learn More >>>

Transforming Technical Data for More Than 20 Years

Our Clients

Our goal is to build long-term relationships with our clients. We transform technical data from inconsistent and incomplete to organized and efficient.


Trending Today

Check out the latest information on all things technical data in our most recent blog posts.

31 Jan 2023, 8 PM

Governance, Classification, PLM, Manufacturer Parts, Cost Reduction, Part Rationalization, Relationship data, Value Engineering, Cost Savings, Direct Materials, Part Standardization, Enrichment Lifecycles, Ecommerce, PIM, Taxonomy, Engineering, Standard Parts, B2B, Customer Experience, Product Data, Electrical Parts, Repair Parts, Mechanical Parts, Electronic Parts, Aftermarket Parts, B2C

Service Parts: The Sweet Spot Between Engineering and eCommerce

Two decades ago, the Convergence Data team began working with Engineering teams to help classify and enrich their service parts - no small task when you consider how large and complex a legacy parts...

18 Jan 2023, 7 PM

PLM, Part cost, Benchmarking, Spend Analysis, Clusters, Supplier Rationalization, Pricing Data, Spend Rationalization, Value Engineering, Duplicate Analysis, Data Classification, Engineering, Supplier Management, Procurement

Engineering and Procurement: The Unlikely Power Couple That Can Save Millions

⚙️ Engineering is the heart and soul of any business that creates a product. Without a sellable product, the business cannot exist. However, many organizations overlook the sheer potential and power...

14 Dec 2022, 3 PM

Classification, PLM, Duplicate Parts, Part Cleansing, Benchmarking, Part Preparation, Analytics, Spend Analysis, Spend Rationalization, Direct Materials, Duplicate Analysis, Searching, Taxonomy, Parts Classification, Data Classification, Standard Parts, Workflows, Findability

Parts Management Assessment: How Do Your Parts Measure Up?

It's all about the parts! Has your team examined your parts library recently? How does it measure up? Many organizations forge ahead with PLM programs or try to revitalize a previous initiative...



Convergence Data helps its customers collect, humanize, and validate their data by eliminating clutter to optimize their engineering and marketing outreach.

Convergence Data was able to "pick up the pace" in critical and urgent situations.
Project Manager


Convergence Data's DFR tool is very useful for providing a staging environment for data harvesting, data validation, and approvals. 
EPMO Manager


Great tools! Love the constant improvement Convergence Data is always making.
IT Manager


Decades of Experience in Diverse Industries