Convergence Data Team
Jan 28, 2026
HVAC

Creating HVAC Dealer Programs That Dominate

 

In today’s HVAC market, brands don’t suffer from a lack of dealers — they suffer from a lack of clarity.  Manufacturers invest millions into dealer programs, co-op marketing, incentives, and training, yet many still struggle to answer fundamental questions:

  • Which dealers are truly loyal to our brand?
  • Where are our programs working — and where are they quietly failing?
  • How much opportunity are we leaving on the table because we don’t understand dealer behavior across brands, services, and geographic areas?

Convergence Data’s Dealer Industry Insights offering was built to answer these questions using real-world data, not assumptions.

 

The Core Problem: Brand Loyalty Is Hard to Measure — and Easy to Misjudge

HVAC brands often rely on self-reported information, program participation, or surface-level metrics to assess dealer loyalty. But these signals can be misleading, and brands do not often have the time or resources to gather the data necessary to analyze and drive decisions.

 

Why Dealer Industry Insights Is Different

Convergence Data’s Dealer Industry Insights offering is powered by:

  • A database of over 50,000 HVAC dealers and contractors
  • Affiliations across 25 major HVAC brands
  • Four years of historical data
  • Tailored loyalty assessments, behavioral analysis, and strategic recommendations

This depth allows brands to move beyond snapshots and see patterns — how dealers actually behave over time, across programs, brands, and service lines.

 

Increasing Loyalty Is About More Than Growing the Dealer Count

Many brands focus on expanding dealer numbers — but growth without loyalty is fragile.

A critical principle emerges from Convergence Data’s insights:

 

Don’t scale something that isn’t working.

 

Our Dealer Industry Insights can help brands uncover:

  • The actual branding, content, products, and affiliations shown on the dealers’ own websites, not just which brand locators they are registered with
  • Identify which dealers show sustained loyalty, year over year
  • Uncover which dealers show only the logos and content of your competitors – one brand realized nearly 1 in 4 of their dealers were doing this!
  • Optimize investments toward dealers who are growing with the brand

The result: loyalty strategies built on behavior, not assumptions.

 

From Data to Decisions

Convergence Data’s Dealer Industry Insights transforms fragmented dealer data into a unified, longitudinal view of the HVAC ecosystem.

 

By combining scale, historical depth, and loyalty assessment, brands gain the ability to:

  • Validate dealer capabilities
  • Optimize program investments
  • Strengthen dealer relationships
  • Capture more spend from existing networks
  • Build loyalty strategies that actually work

In an industry where relationships matter — but data often lags — Dealer Industry Insights delivers the visibility HVAC brands need to lead with confidence. If your team is ready to use the most accurate competitive data to measure brand loyalty and dominate the industry, find us at AHR Expo to talk more.