You Bought PIM but Overlooked the User

The real reason your growth tools are shelfware, and you are wasting money... and time.

Let’s look at your data for a second. You’re probably paying for a PIM. Your IT organization is supporting a system that users don’t like and don't want to use!

You bought the PIM with good intentions. You saw the demo. You saw the potential. You thought, “This is how we finally scale our data programs.”

But if you are honest, users are working outside of PIM with what they are most familiar with: Excel. Each business unit is doing their own thing, and there is no unified enterprise approach.

Here is the uncomfortable truth: Tools don’t run themselves. 

Buying a gym membership doesn’t get you in shape. You have to actually go.

The User Gap

This is the problem nobody mentions in the software demo. A platform alone is not a solution.  Every tool you buy creates a job. It creates a need for an operator.

You need someone to:

• Create and govern the data models
• Clean and stage the data
• Design steady state process flows and orchestrate users so data changes hands seamlessly
• Update the strategy when things stop working

Who is doing that right now?

Is it you? You don’t have time. Is it your marketing lead? Is it nobody? This is usually the answer.

The Three Bad Options

When product management and marketing leaders realize they have an “Operator Gap,” they usually panic and do one of three things.

1. They hire a vendor. These groups promise to take it off your plate. But they often attack granular data without a strategic approach. They try to clean up your data and avoid PIM shortcomings by doing the work outside of the system.

2. They find internal workarounds. Working outside of PIM means the work is disconnected from the data master, there is no master taxonomy controlling the item data work, and there is no global approach across programs and spreadsheets get passed around the business.

3. They give up and leave bad data in the PIM. They accept that their taxonomy isn't fit for their purposes, and they tell resources - who don't have the time - to struggle to slowly update and remediate data on the side...which is such a huge task that it never gets completed. 

The Right Way: A Bundled Approach

We built Convergence Data because we saw smart companies stuck between these bad options.

We realized that you don’t need another tool. You don’t need a consulting deck telling you what to do.

You need someone who has industry experience doing this work supporting your PIM.

We call this the Bundled Approach.

It means we bring the process, resources, expertise and strategy. We bring the technology. And most importantly, we bring the team to help you run it.

You don’t have to learn the software. You don’t have to hire a specialist.

Stop Buying Shelfware

If you have tools sitting unused, stop feeling guilty. It’s not a discipline problem. It’s a resource problem.

You don’t have a true user.

If you are ready to hand the keys to a team that knows how to drive, let’s talk.

We can look at what you’re currently doing and show you how we’d run it differently. No pitch. Just a look at the engine.

See how we help our customers make real progress on their PIM Journey. In just 30 minutes, we’ll uncover real use cases to start delivering results, immediately.