SAP Hybris used as a CMS
Content system stretched into the role of a dedicated PIM.
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Case Study · Global Manufacturing
Scaling product information management at a global optical communications manufacturer
The manufacturer partnered with Convergence Data to modernize product information management, reduce manual processes and build a scalable, governed foundation for global digital commerce with Convergence PIM.
100+Product Managers
25,000+Products Activated
2×SKU Growth
GlobalGoverned Product Data
Company Overview
A global manufacturer with a complex product catalog
A global optical communications manufacturer serves customers across many regions and languages with a large, deeply structured product catalog.
As ecommerce requirements grew, the complexity of product hierarchies, multi-region distribution and multi-language content began to outpace the systems and processes originally built for content management, not product information management.
The Challenge
A CMS was doing the job of a PIM
The manufacturer's product teams were stretching SAP Hybris beyond its intended role, with knock-on effects on speed, quality and governance.
Heavy IT dependence
Product managers had to route routine data changes through IT.
Thousands of unused attributes
Legacy attributes bloated categories without adding value.
Duplicate product attributes
Overlapping fields created ambiguity across product lines.
Poor governance
No central owner for taxonomy, attributes, or data quality.
Multi-language complexity
Localised content was hard to manage and keep in sync.
Family inheritance gaps
Parent-child product relationships weren't structured for reuse.
Slow time-to-market
Manual processes delayed launches and category updates.
Why It Matters
The downstream cost of poor product data
Every gap in product data upstream compounds into real business impact downstream.
Longer product launches
Poor customer experience
Lower ecommerce conversions
Higher operational costs
Reduced scalability
The Solution
Convergence PIM: a governed foundation for global product data
Convergence Data implemented Convergence PIM with a structured taxonomy, attribute management, product governance and native integration with SAP Hybris — putting product managers back in control.
Step 1
Structured taxonomy and classification
A clean, governed taxonomy replaced ad-hoc categorisation, giving every product a defined place in the hierarchy and eliminating attribute bloat.
Step 2
Attribute and governance model
Central ownership of attributes and workflows brought discipline to how product data is created, reviewed and published — with clear data ownership.
Step 3
Parent-child product relationships
Product family and SKU inheritance let teams manage variants efficiently, so shared attributes flow from parents to children without duplication.
Step 4
SAP Hybris integration & multi-language support
Convergence PIM syndicates governed product data into Hybris and downstream channels, with multi-language content managed from a single source of truth.
Interactive Product Journey
From legacy data to customer experience
Convergence PIM sits at the center of a governed pipeline that flows from raw legacy data all the way through to the customer.
Legacy Product Data01
Structured Taxonomy02
Convergence PIM03
SAP Hybris04
Website05
Customer Experience06
Product Data Experience
What structured product data unlocks
Product Taxonomy
Structured classifications give every product a consistent home, so categories scale without becoming noisy.
Product Listing Pages
Standardized attributes power reliable filtering and search, helping customers narrow options quickly.
Product Detail Pages
Rich, governed specifications build purchasing confidence and reduce back-and-forth with sales teams.
Results
Measurable impact at global scale
100+Product Managers
25,000+Products Activated
2×SKU Growth
GlobalGoverned Product Data
More than 100 product managers now work inside Convergence PIM, with over 25,000 SKUs activated at go-live and a central governance team owning taxonomy and data quality. The catalog doubled within a year while website navigation and search improved for customers around the world.
Business Outcomes
A future-ready product data foundation
Improved governance
A central team owns taxonomy, attributes, and data quality.
Faster product launches
Business users publish and update products without IT bottlenecks.
Better search
Structured attributes drive precise, relevant on-site results.
Improved navigation
Consistent hierarchy makes categories easier to browse.
Scalable multilingual content
One governed source of product truth across regions.
Reduced IT dependency
Product managers own their data end to end.
Better customer experience
Cleaner PLPs and PDPs shorten the path to purchase.
Future-ready product data
A foundation ready for new channels and AI-driven use cases.
"Successful PIM isn't simply about implementing software. It's about building the governance, taxonomy and data structure that allows product information to scale."Jeremy GrubmanVice President, Strategy & Operations
Ready to Modernize Your Product Data?
Manufacturers with complex, global catalogs can move faster and operate at lower cost with a governed PIM foundation. Let's evaluate your current product information strategy together.